“All nature is doing her best each moment to make us well— she exists for no other end.” -Henry David Thoreau
Our Mission
The Wilderness Maven Herbal Apothecary seeks to transform raw botanicals into clean and simple products that support the health and wellness of our community and planet. We strive to offer a safe space to find healing the way nature intended.
creating a future of reciprocity
RECIPROCAL HEALING
Medicine is seasonal. Medicine is local. Medicine is a whole, not a part.
Everything made at The Wilderness Maven Herbal Apothecary has its origin in soil + sunlight, and is rooted in the belief that if we steward our land well — nourish, feed, respect, and recognize her for the living being she is — we all live more vibrantly. Earth medicine is ancient, powerful, and capable. Plants are medicine of the people. To ensure the future of plant medicine, we must approach each seed, each tree, each blade of grass, as sacred. We must not take, but give. Reciprocity means that we do not take from the land, but we are given these plants as a gift for our kinship with her, our protection of her, our partnership with her, and our gratitude for her. We believe what we give to the land she gives back to us.
NEWEST ARRIVALS
WOMAN OWNED • SUSTAINABLY FARMED AND FORAGED • CRUELTY-FREE • INTENTIONALLY FORMULATED
BEST SELLERS
Plant medicine is your birthright.
HERBAL NECESSITIES FOR SPRING
Spring is a time where we thank winter for the rest as we slowly unfurl alongside the tender buds of the world around us. With spring we can become more active outside again, nourish our bodies with fresh, tender greens and turn our faces toward the gentle sun. These are a few of our favorite plant allies to help get everything flowing again after our winter dormancy.
OUR BRICK AND MORTAR LOCATION IS OPEN!
Open now, The Wilderness Maven Herbal Apothecary is ready to serve your herbal needs in the beautiful historic town of Marshall, Michigan. We are right in the heart of historic downtown at 211 E Michigan Ave.
Alongside the products you love, we also offer bulk herb sales and custom herbal sodas at our tonic bar.
We cannot wait to see you in person!
We humbly steward the land at Wild Earth Farm, located in mid-Michigan. We practice no-till farming, pest control with beneficial insects, no spray, and biodynamic principles. Growing clean botanicals for medicine by working with nature instead of against it is the foundation for the purest products we can offer.
Committed to Sustainability
Every product in The Wilderness Maven Apothecary is made with plants that have been sustainably harvested from the wild or grown organically. This practice ensures that not only are the plant medicines made from potent raw materials, but the plants used will continue to flourish for the generations to come.
Indigenous wisdom says take only what you need, and leave more than you take. The bounty of plants in the wild that we are able to forage for our products is a gift, so we make it our mission to give back. To that end, 5% of sales from every product that contains wildcrafted botanicals is donated back to organizations dedicated to keeping the earth a wild and beautiful place.
Find us on Instagram!
The Wilderness Maven Herbal Apothecary IG Feed
Meet the Maker
Jennifer Ziegler was born and raised in the Missouri Ozarks and transplanted to Portland, OR in 2012. She started The Wilderness Maven Apothecary in 2014 on the foundation that the best medicine is found in wild places. During the first years of the business, all of the botanicals used were wildcrafted directly from the Pacific Northwest wilderness. As the business grew, Jenn shifted focus and began to grow most of the botanicals used in her products, turning her land into a small-scale intensive medicinal herb farm. In 2022 The Wilderness Maven farm and apothecary moved to rural Michigan to farm medicinal botanicals on a larger scale. Jenn still forages for wild medicinal botanicals at every opportunity, marrying the best of both worlds to create the clean, organic, mindfully crafted herbal products The Wilderness Maven Herbal Apothecary is known for.